| Characteristic | 2013 | 2014 |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Sources
Release date
February 2015
Region
United States
Survey time period
October to November 2014*
Number of respondents
902 respondents
Age group
Special properties
Chief household shoppers
Method of interview
Online survey
Supplementary notes
* Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female.
The original source does not give any information regarding the age of respondents.
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