This statistic displays the average consumer spending per person on individual digital content purchases, by media type, in the United Kingdom (UK) from March to May 2018. Spending per person per purchase on video games was the highest at 2.73 British pounds.
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Ofcom, & Kantar. (July 4, 2018). Average spending per person on individual digital content purchases in the United Kingdom (UK) as of May 2018, by content type (in GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/291679/consumer-spend-per-capita-on-individual-digital-content-purchases-by-type-in-the-united-kingdom-uk/
Ofcom, und Kantar. "Average spending per person on individual digital content purchases in the United Kingdom (UK) as of May 2018, by content type (in GBP)." Chart. July 4, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/291679/consumer-spend-per-capita-on-individual-digital-content-purchases-by-type-in-the-united-kingdom-uk/
Ofcom, Kantar. (2018). Average spending per person on individual digital content purchases in the United Kingdom (UK) as of May 2018, by content type (in GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/291679/consumer-spend-per-capita-on-individual-digital-content-purchases-by-type-in-the-united-kingdom-uk/
Ofcom, and Kantar. "Average Spending per Person on Individual Digital Content Purchases in The United Kingdom (Uk) as of May 2018, by Content Type (in Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jul 2018, /statistics/291679/consumer-spend-per-capita-on-individual-digital-content-purchases-by-type-in-the-united-kingdom-uk/
Ofcom & Kantar, Average spending per person on individual digital content purchases in the United Kingdom (UK) as of May 2018, by content type (in GBP) ÌÇÐÄÆƽâ°æ, /statistics/291679/consumer-spend-per-capita-on-individual-digital-content-purchases-by-type-in-the-united-kingdom-uk/ (last visited August 03, 2026)
Average spending per person on individual digital content purchases in the United Kingdom (UK) as of May 2018, by content type (in GBP) [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: /statistics/291679/consumer-spend-per-capita-on-individual-digital-content-purchases-by-type-in-the-united-kingdom-uk/
