| Characteristic | 100% Paid | Mix of Paid and Free | 100% Free |
|---|---|---|---|
| August to October 2012 | 6% | 7% | 87% |
| November 2012 to January 2013 | 10% | 9% | 82% |
| March to May 2013 | 7% | 8% | 85% |
| March to May 2015 | 15% | 11% | 76% |
| March to May 2016 | 16% | 13% | 71% |
| March to May 2017 | 17% | 11% | 72% |
| March to May 2018 | 62% | 14% | 24% |
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Sources
Release date
July 2018
Region
United Kingdom
Survey time period
August 2012 to May 2018
Number of respondents
1,576*
Age group
12 years and older
Special properties
All who have downloaded or streamed/accessed TV content in the past threemonths
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 1,743; n (W3) = 1,831; n (W4) = 1,685; n (W5) = 1,693; n (W6) = 1,775; n (W7) = 1,792.
Online (CAWI) and face-to-face (CAPI) surveys were used.
The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.
Data for waves previous to Wave 8 published earlier by the source.
Figures do not sum 100. The source provides no explanation.
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