| Characteristic | Share of respondents |
|---|---|
| Your car insurance rates are reduced after your connected car communicates that you have been driving safely on a consistent basis | 52% |
| Messages sent to your device about a retail location, when you are near the location | 24% |
| A message from your refrigerator congratulating you for making healthy choices, based on information received from your bathroom scale | 13% |
| Ads in your email sidebar showing information you recently searched for online | 9% |
| An encouraging message from your employer after your fitness tracker shows that you achieved your weight loss goal | 9% |
| You would not find any of these positive | 33% |
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Source
Source
Release date
October 2014
More information
Region
United Kingdom
Survey time period
September 8-17, 2014
Number of respondents
1,001 respondents
Special properties
employed consumers
Method of interview
Online survey
Supplementary notes
Mulitple responses were possible.
Examples of connected devices include: Smart TVs, smartwatches, GPS navigation devices, electronic toll collection devices and wireless fitness trackers.
Age of respondents not specified.
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