Sports and energy drinks consumption 2024| ��ƽ��

Consumption of sports and energy drinks in the United Kingdom from 2013 to 2024 (in million liters)

Characteristic	Sports drinks	Energy drinks	Sports & Energy Drinks
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Release date

June 2025

More information

Region

United Kingdom

Survey time period

2013 to 2024

Supplementary notes

The report defines sports drinks as follows: "Drinks that enhance physical performance before, during or after physical/sporting activity. Sports drinks replace fluids and electrolytes/minerals lost by sweating and supply a boost of carbohydrate: isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate)."
The report defines energy drinks as follows: "Traditional glucose based energy drinks; functional or stimulation energy drinks which claim a particular energy boost from caffeine, guarana, taurine and ginseng or other herbs or some combination of these ingredients."

Citation formats

In 2024, a combined *** billion liters of sports and energy drinks were consumed in the United Kingdom. The combined consumption has steadily increased from 2013 to 2019. After a brief decline at the beginning of the pandemic, it rose regularly again from 2021 onwards. In 2017, *** million liters of energy drinks were consumed in the UK. Additionally, *** million liters of sports drinks were drunk in the same year bringing total consumption of both to *** million liters. Compared to 2016, the combined consumption stagnated after increasing between 2012 and 2016 by ** million liters. However, during that time frame, sports drinks saw their consumption decline, while energy drink consumption grew significantly.

Consumption frequency of energy drinks

Energy drinks are a drink for the occasional user. Over *** million consumers drink an energy drinks less than once a month. Approximately ***consumers drink energy drinks once a day or more often in 2023.

Energy drink brands in Britain

Brands with the furthest reach among consumers are Red Bull and Lucozade. Looking at the specific products, Red Bull was the most frequented product. However, combined Lucozade Energy, Sport, and other Lucozade products find their way into more hands than Red Bull. Own label products of supermarkets have a much smaller reach than the Red Bull and Lucozade brands, even if all own label products on the market are counted together.