The research was condectued using a representative online panel. The participants were given two different types of surveys and were interviewed using a webcam. The source does not provide a survey date. The survey date given is the release date.
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Video content penetration in the U.S. in 2013, by content type and age
The graph shows video content penetration rate in the United States in 2013, by content type and generation. It was found that five percent of Generation X watched web videos.
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YuMe. (November 14, 2013). Video content penetration rate in the United States as of November 2013, by content type and generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/281707/video-content-penetration-content-type-age/
YuMe. "Video content penetration rate in the United States as of November 2013, by content type and generation." Chart. November 14, 2013. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/281707/video-content-penetration-content-type-age/
YuMe. (2013). Video content penetration rate in the United States as of November 2013, by content type and generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/281707/video-content-penetration-content-type-age/
YuMe. "Video Content Penetration Rate in The United States as of November 2013, by Content Type and Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Nov 2013, /statistics/281707/video-content-penetration-content-type-age/
YuMe, Video content penetration rate in the United States as of November 2013, by content type and generation ÌÇÐÄÆÆ½â°æ, /statistics/281707/video-content-penetration-content-type-age/ (last visited August 01, 2026)
Video content penetration rate in the United States as of November 2013, by content type and generation [Graph], YuMe, November 14, 2013. [Online]. Available: /statistics/281707/video-content-penetration-content-type-age/