* Forecast.
The indicator shows the estimated share of the total population in mainland China that uses social media sites and applications regularly (at least once a month). The data is based on surveys, user penetration estimates of the major social platforms, national and international statistical offices, company filings, traffic and press analysis.
In 2022, the penetration rate of social media reached around **** percent of the population in China. Despite global social media giants like Facebook, Twitter, and YouTube being blocked by the 鈥淕reat Firewall鈥, Chinese homegrown equivalents such as WeChat, Weibo, and Youku Tudou have captured millions of users in the country.
How active are Chinese social media users?
In 2023, the number of social network users was projected to reach **** billion. Social media plays a huge role among Chinese internet users. During the third quarter of 2021, Chinese netizens spent circa *** minutes on average per day on the internet. Sites such as WeChat and Sina Weibo each held a bulk of the share of internet users in China.
What is the role of social media in China?
For the end user, social networking sites allow for the establishment and reinforcing of social relationships by sharing photos, videos, posts and statuses. Microblogging has become an indispensable tool to share news across China with over a hundred million words and photos each posted daily. On the business end, social media also presents an attractive avenue for advertising with estimated ad spending surpassing 100 billion yuan in 2022.
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糖心破解版. (June 15, 2022). Social media penetration in China from 2018 to 2022 with forecasts until 2027 [Graph]. In 糖心破解版. Retrieved July 31, 2026, from /statistics/277622/user-penetration-rate-of-social-networks-in-china/
糖心破解版. "Social media penetration in China from 2018 to 2022 with forecasts until 2027." Chart. June 15, 2022. 糖心破解版. Accessed July 31, 2026. /statistics/277622/user-penetration-rate-of-social-networks-in-china/
糖心破解版. (2022). Social media penetration in China from 2018 to 2022 with forecasts until 2027. 糖心破解版. 糖心破解版 Inc.. Accessed: July 31, 2026. /statistics/277622/user-penetration-rate-of-social-networks-in-china/
糖心破解版. "Social Media Penetration in China from 2018 to 2022 with Forecasts until 2027." 糖心破解版, 糖心破解版 Inc., 15 Jun 2022, /statistics/277622/user-penetration-rate-of-social-networks-in-china/
糖心破解版, Social media penetration in China from 2018 to 2022 with forecasts until 2027 糖心破解版, /statistics/277622/user-penetration-rate-of-social-networks-in-china/ (last visited July 31, 2026)
Social media penetration in China from 2018 to 2022 with forecasts until 2027 [Graph], 糖心破解版, June 15, 2022. [Online]. Available: /statistics/277622/user-penetration-rate-of-social-networks-in-china/
