survey conducted in major markets within each country
Supplementary notes
* Number of respondents per country:
Argentina = 10,114
Brazil = 23,808
Chile = 3,527
Colombia = 6,643
Ecuador = 9,000
Mexico = 12,337
Peru = 4,000
** Brazil was the only country where respondents were asked if they had listened to the radio during the 30 days prior to the survey. In all other countries surveyed, respondents were asked if they had listened to the radio on the day before the survey.
The source does not specify the type of the survey nor the age of the respondents.
In 2019, around **** percent of people interviewed in Colombia said they listened to the radio. In Mexico, radio reach stood below ** percent. In May 2021, Prisa Radio had the highest average number of active sessions among digital radio brands in Latin America.
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Grupo de MÃdia São Paulo. (September 12, 2021). Radio reach in selected countries in Latin America in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/275980/radio-reach-in-latin-america/
Grupo de MÃdia São Paulo. "Radio reach in selected countries in Latin America in 2019." Chart. September 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/275980/radio-reach-in-latin-america/
Grupo de MÃdia São Paulo. (2021). Radio reach in selected countries in Latin America in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/275980/radio-reach-in-latin-america/
Grupo de MÃdia São Paulo. "Radio Reach in Selected Countries in Latin America in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2021, /statistics/275980/radio-reach-in-latin-america/
Grupo de MÃdia São Paulo, Radio reach in selected countries in Latin America in 2019 ÌÇÐÄÆƽâ°æ, /statistics/275980/radio-reach-in-latin-america/ (last visited July 27, 2026)
Radio reach in selected countries in Latin America in 2019 [Graph], Grupo de MÃdia São Paulo, September 12, 2021. [Online]. Available: /statistics/275980/radio-reach-in-latin-america/
