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Share of social media conversations about selected smartphone brands' appeal from 2012 to 2013

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Source

Release date

July 2013

Region

Worldwide

Survey time period

Respective launch days 2012 to 2013

Citation formats

Brand appeal: leading smartphone brands 2012-2013, by social media conversations

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 27, 2013
This statistic illustrates the share of launch-day conversations based around brand-appeal of top smartphone models. According to data provided by the source, more than 40 percent of the conversation on the iPhone 5 launch day revolved around the brand's appeal. For both the BlackBerry Z10 and the Lumia 920 launch events, 41 percent of the conversation was based around the brands' appeal. During the Galaxy S4 launch day, only 20 percent of the conversations held were about the appeal of the brand.
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