The source does not provide information on the type of survey used or respondents' age. The original question was "How much would you be willing to pay on a monthly basis for a single YouTube channel with premium content that interests you?"
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YouTube: amount of money Italian users are willing to pay for premium channel 2013
This statistic gives information on the amount of money Italian consumers are willing to pay for monthly YouTube premium content as of . During a consumer survey, it was found that ** percent of respondents were willing to pay up to *** U.S. dollars per month for a single YouTube channel based on their interests.
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Accenture. (April 5, 2013). Amount of money Italian consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/259380/amount-italian-users-would-pay-for-premium-youtube-channel/
Accenture. "Amount of money Italian consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars)." Chart. April 5, 2013. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/259380/amount-italian-users-would-pay-for-premium-youtube-channel/
Accenture. (2013). Amount of money Italian consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/259380/amount-italian-users-would-pay-for-premium-youtube-channel/
Accenture. "Amount of Money Italian Consumers Are Willing to Pay for Monthly Youtube Premium Content as of March 2013 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Apr 2013, /statistics/259380/amount-italian-users-would-pay-for-premium-youtube-channel/
Accenture, Amount of money Italian consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/259380/amount-italian-users-would-pay-for-premium-youtube-channel/ (last visited July 23, 2026)
Amount of money Italian consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars) [Graph], Accenture, April 5, 2013. [Online]. Available: /statistics/259380/amount-italian-users-would-pay-for-premium-youtube-channel/
