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Data on the share of Netflix viewing in the United States showed that ** percent of content viewing n the platform was of of original shows. This marks a dramatic increase from January 2017 when the figure was just ** percent. Netflix originals have proved to be hugely popular and often draw in large audiences. More than ** million viewers across the globe watched the entire third season of 'Stranger Things' within four days of its release in 2019, and **** million watched at least part of Season * in that time. However, the majority of Netflix viewing is still of licensed content, which could cause Netflix issues in months and years to come as its competitors reclaim their content and use it on their own streaming services. It has already been noted that Netflix will eventually lose the rights to show American sitcom 'Friends', for example - one of the most watched shows on the platform.