| Reason | Major reason | Minor reason | Not a reason |
|---|---|---|---|
| To have an enjoyable experience | 88% | 8% | 4% |
| To meet up with friends or family | 52% | 28% | 21% |
| To support a friend or family member involved in the performance | 52% | 14% | 33% |
| To support an important organization or event in the community | 53% | 24% | 22% |
| To have an educational experience either for yourself or your family | 50% | 28% | 21% |
| Everyone was talking about the event | 26% | 39% | 34% |
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Source
Release date
September 2012
Region
United States
Survey time period
November 21, 2011 - January 4, 2012
Number of respondents
571 respondents
Age group
18 years and older
Special properties
Households were sampled in the Harris County area (Texas); Respondents attended an arts event in the past year
Method of interview
Telephone interview
Supplementary notes
* During the survey the question was posed as follows: "Was this a major reason, a minor reason, or not a reason at all for why you went to the arts performances you attended last year:
... You wanted an educational experience either for yourself or your family.
... You wanted to have an enjoyable experiene.
etc."
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