| Characteristic | Share of respondents who were aware |
|---|---|
| BBC iPlayer | 71% |
| YouTube | 66% |
| Netflix | 66% |
| Amazon/Amazon MP3/Kindle/Amazon Prime | 64% |
| Spotify | 52% |
| Apple Music | 46% |
| iTunes/App Store/ibookstore/Apple Store | 46% |
| Amazon Music | 43% |
| ITV Hub/ITV Player | 41% |
| Sky Go | 37% |
| All 4/4OD | 37% |
| Google Play/Android Marketplace | 34% |
| Xbox Live | 33% |
| Lovefilm | 31% |
| Sky Sports app | 31% |
| BT Spots app | 29% |
| BT TV On Demand website | 28% |
| Flickr | 26% |
| Deezer | 26% |
| My5/Demand5 | 23% |
| Sky Sports Mobile TV website | 23% |
| Vevo | 21% |
| TV Catchup | 21% |
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Source
Sources
Release date
July 2018
More information
Region
United Kingdom
Survey time period
March 2018
Number of respondents
4,526 respondents
Age group
12 years and older
Special properties
internet users
Supplementary notes
Multiple answers were possible.
Online (CAWI) and face-to-face surveys were used.
Citation formats
