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Leading frozen novelty brands in the United States in 2024, based on sales (in million U.S. dollars)

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Sources

Release date

March 2025

Region

United States

Survey time period

52 weeks ended December 29, 2024

Supplementary notes

Total U.S. multi-outlet sales with C-store (supermarkets, drug stores, mass market retailers, gas/C-stores, military commissaries, and select club and dollar retail chains) for the 52 weeks ended December 29, 2024. 
Numbers have been rounded to provide a better understanding of the statistic.

Citation formats

Sales of the leading frozen novelty brands in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 6, 2025

In 2024, Nestlé was the leading frozen novelty brand, generating sales of almost * U.S. dollars. After Nestlé, private label brands accounted for * dollars in sales. 

The frozen novelty brands market in the U.S.

The frozen novelty category consists of separately packaged frozen desserts such as ice cream sandwiches, fudge sticks, or juice bars. The desserts are available from a range of supermarkets, ice cream trucks, and convenience stores. Haagen Dazs was the fourth leading frozen novelty brand in the United States, based on sales of about * U.S. dollars, but experienced a sales increase of **** percent compared to the previous year, making it the fastest growing in the category. Segment leader Nestlé experienced a growth of ****percent in the same time period.

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Statistics on " Ice cream and frozen desserts in the U.S. "

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Other statistics that may interest you Ice cream and frozen desserts in the U.S.

Overview

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Leading brands

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Consumption figures

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Consumer behavior

8

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Topics

Ice cream and frozen desserts in the U.S.Snack foods industry in the U.S.Global snack food marketConfectionery industry in the U.S.Frozen desserts in Canada
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