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Penetration rate of television viewing compared with online videos in China in 2011, by age

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Source

Release date

May 2012

Region

China

Survey time period

December 15 to 22, 2011

Number of respondents

2,088 (1,039 by landline and 1,049 via cell phone)

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The title of the report was translated from Chinese.

Citation formats

Comparison of television usage and online video usage in China in 2011, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 1, 2012
The statistic shows the penetration rate of television viewing compared with online video usage in China in 2011, by age. The penetration rate of television users is used to describe the share of the population, by age group, that watches television. The penetration rate of online video users describes the share of internet users, by age group, that viewed internet videos. In 2011, **** percent of internet users aged 40 and above watched online videos in China.
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