| Characteristic | Australia | Denmark | Ireland | Finland | Brazil (urban areas) | Spain | United States | Italy | United Kingdom | France | Germany | Japan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
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June 2015
Worldwide
January and February 2015
n = 23,557*
18 years and older
data weighted to reflect the total population of each country; sample is reflective of the population that has access to the internet
Online survey
* Sample sizes:
Australia: n = 2,042
Brazil (urban areas): n = 2,033
Denmark: n = 2,019
France: n = 1,991
Finland: n = 1,509
Germany: n = 1,969
Ireland: n = 1,501
Italy: n = 2,006
Japan: n = 2,017
Spain: n = 2,026,
United Kingdom: n = 2,149
United States: n = 2,295.
The source provided the following information regarding the sample: "Please note that Brazil is representative of an urban population rather than a national population; as such the internet penetration is likely to be higher than stated above, which must be taken into consideration when interpreting results."
The source provided the following information regarding the data:
1. "Data has been rebased to account for the total sample size but is not an accurate indication of ownership levels."
2. "The results will under-represent the consumption habits of people who are not online (typically older, less affluent, and with
limited formal education)."
