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In 2024, Verizon’s wireless retail churn rate for consumer connections stood at **** percent, the third highest recorded churn rate for Verizon. The churn rate refers to the average percentage of customers who terminate their monthly subscription to a company’s services. The business churn rate was slightly lower than that of the consumer segment at ****Ìý±è±ð°ù³¦±ð²Ô³Ù.

Verizon's performance remains strong

The churn rate of Verizon’s retail connections (which includes postpaid and prepaid connections) has been relatively stable over the past few years, consistently remaining under *** percent until 2022. Verizon wireless retail postpaid ARPA (average revenue per account) stood at about * U.S. dollars in 2024. Verizon’s consumer segment is still the company’s largest however, accounting for over two thirds of the global revenue in the past few years. Moreover, Verizon has had the highest share of wireless subscribers out of all the wireless carriers in the United States since 2016.