The statistic above presents the results of a survey carried out among internet users to determine their willingness to pay for e-readers. 31 percent of the respondents stated they were willing to pay between 100 and 150 U.S. dollars for an e-reader.
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PwC. (December 7, 2010). How much are you willing to spend on an e-reader? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/190746/willingness-to-pay-for-ereaders-in-the-us/
PwC. "How much are you willing to spend on an e-reader?." Chart. December 7, 2010. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/190746/willingness-to-pay-for-ereaders-in-the-us/
PwC. (2010). How much are you willing to spend on an e-reader?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/190746/willingness-to-pay-for-ereaders-in-the-us/
PwC. "How Much Are You Willing to Spend on An E-reader?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Dec 2010, /statistics/190746/willingness-to-pay-for-ereaders-in-the-us/
PwC, How much are you willing to spend on an e-reader? ÌÇÐÄÆÆ½â°æ, /statistics/190746/willingness-to-pay-for-ereaders-in-the-us/ (last visited August 02, 2026)
How much are you willing to spend on an e-reader? [Graph], PwC, December 7, 2010. [Online]. Available: /statistics/190746/willingness-to-pay-for-ereaders-in-the-us/