Consumers who used the internet to look up medical information and who have purchased a medical service, medication, or treatment online in the past 12 months
Supplementary notes
The survey quetsion was as follows: "What ultimetely led you to purchase a medical service, medication, or treatment online in the past 12 months?"
Citation formats
Reasons for buying a medical service, medication, or treatment online in the US 2024
In December 2024, the main reason leading consumers in the United States to purchase a medical service, medication, or treatment online was better price, as selected by ** percent of survey participants. Discounts or sales prompted almost ** percent of consumers to acquire medical equipments or services online.
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eMarketer. (March 28, 2025). Reasons leading consumers to purchase a medical service, medication, or treatment online in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1662685/united-states-reasons-for-buying-health-products-online/
eMarketer. "Reasons leading consumers to purchase a medical service, medication, or treatment online in the United States in 2024." Chart. March 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1662685/united-states-reasons-for-buying-health-products-online/
eMarketer. (2025). Reasons leading consumers to purchase a medical service, medication, or treatment online in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1662685/united-states-reasons-for-buying-health-products-online/
eMarketer. "Reasons Leading Consumers to Purchase a Medical Service, Medication, or Treatment Online in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2025, /statistics/1662685/united-states-reasons-for-buying-health-products-online/
eMarketer, Reasons leading consumers to purchase a medical service, medication, or treatment online in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1662685/united-states-reasons-for-buying-health-products-online/ (last visited August 05, 2026)
Reasons leading consumers to purchase a medical service, medication, or treatment online in the United States in 2024 [Graph], eMarketer, March 28, 2025. [Online]. Available: /statistics/1662685/united-states-reasons-for-buying-health-products-online/
