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Free ad-supported streaming television (FAST) to paid service conversion likelihood in the United States as of February 2026

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Source

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Release date

May 2026

Region

United States

Survey time period

February 2026

Number of respondents

2,500 respondents

Age group

16-74 years

Special properties

among high-speed internet users who watched at least five hours of TV per week and used FAST services

Supplementary notes

Original question: "Please think about a specific program or channel that you really enjoy watching on free streaming services. How likely are you to sign up for a paid TV service, so you can watch more of that program or similar content?"

Citation formats

Likelihood of FAST to paid services conversion United States 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 13, 2026

A 2026 survey found that ** percent of Americans reported that it was likely or very likely that they would sign up for a paid streaming service in order to continue watching a show they had started on a free service, or in order to find similar content. ** percent had already done this before.

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