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User count estimates are derived from two primary data sources:

ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ survey data (penetration rates):

The question was phrased by the source as follows: "Which payment services have you used in the past 12 months? (multi-pick)". In all editions before 2025, the source had two separate questions to distinguish between mobile and online payments; however, the resulting figures represent overlapping populations, as respondents may have used the payment brand across both channels and should not be summed. More information on the methodology can be found here.

The Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media, and brands.

Population data: 

Population figures for all countries are sourced from the World Bank, which uses UN World Population Prospects 2024 Revision as its underlying data. Population estimates represent mid-year figures.

Further notes:

Figures are estimates, not official figures. The payment brand does not regularly publish country-level user counts. Survey respondents represent "active users" (used the payment brand at least once in the past 12 months); figures do not distinguish between frequent and occasional users. Survey samples may have demographic bias or coverage gaps in some countries. Penetration rates reflect survey-based estimates and are subject to sampling error. Estimated user numbers are rounded and should be treated as directional indicators rather than precise counts.