Higher productivity was the leading reason driving technological adoption in farming worldwide in 2024. Approximately ***percent of farmers were motivated by higher crop yields, while ** percent listed cost savings as their top driver. Higher crop quality, improved sustainability practices, and risk anticipation were other highly ranked reasons behind the growing technology use. According to the report, about of the interviewed farmers used digital solutions frequently or occasionally.
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Bayer. (April 28, 2025). Key factors driving digital adoption among farmers worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1660634/digital-adoption-in-farming-drivers-worldwide/
Bayer. "Key factors driving digital adoption among farmers worldwide in 2024." Chart. April 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1660634/digital-adoption-in-farming-drivers-worldwide/
Bayer. (2025). Key factors driving digital adoption among farmers worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1660634/digital-adoption-in-farming-drivers-worldwide/
Bayer. "Key Factors Driving Digital Adoption among Farmers Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2025, /statistics/1660634/digital-adoption-in-farming-drivers-worldwide/
Bayer, Key factors driving digital adoption among farmers worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1660634/digital-adoption-in-farming-drivers-worldwide/ (last visited July 27, 2026)
Key factors driving digital adoption among farmers worldwide in 2024 [Graph], Bayer, April 28, 2025. [Online]. Available: /statistics/1660634/digital-adoption-in-farming-drivers-worldwide/
