Worldwide, Argentina, Brazil, Canada, France, Germany, India, Mexico, Netherlands, United States
Survey time period
January to March 2024
Number of respondents
4,474 in 2022; 4,382 in 2024.
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Respondents were asked: "What is your level of adoption on the following trends?" The trends being: digital agronomy, precision agriculture hardware, remote sensing technologies, farm management software, sustainability-related software, and automation, robotics, or eletric equipment.
Citation formats
Adoption of technology in farming worldwide by region 2022-2024
By comparing data from 2022 and 2024, it appeared that technology adoption in farming grew on a global scale. This was especially true of North America and Latin America. The latter witnessed the fastest growth, as the share of farmers using or willing to adopt at least one new technology in 2024 increased by ** percent compared to 2022 (** percent of respondents in 2024 against ** percent in 2022). In Europe, on the other hand, data highlighted a negative trend (** percent of farmers in 2024 against ** percent in 2022).
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McKinsey & Company. (October 15, 2024). Share of farmers using or willing to adopt at least one new technology worldwide in 2022 and 2024, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1549945/adoption-of-technology-in-farming-worldwide-by-region/
McKinsey & Company. "Share of farmers using or willing to adopt at least one new technology worldwide in 2022 and 2024, by region ." Chart. October 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1549945/adoption-of-technology-in-farming-worldwide-by-region/
McKinsey & Company. (2024). Share of farmers using or willing to adopt at least one new technology worldwide in 2022 and 2024, by region . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1549945/adoption-of-technology-in-farming-worldwide-by-region/
McKinsey & Company. "Share of Farmers Using or Willing to Adopt at Least One New Technology Worldwide in 2022 and 2024, by Region ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2024, /statistics/1549945/adoption-of-technology-in-farming-worldwide-by-region/
McKinsey & Company, Share of farmers using or willing to adopt at least one new technology worldwide in 2022 and 2024, by region ÌÇÐÄÆƽâ°æ, /statistics/1549945/adoption-of-technology-in-farming-worldwide-by-region/ (last visited August 04, 2026)
Share of farmers using or willing to adopt at least one new technology worldwide in 2022 and 2024, by region [Graph], McKinsey & Company, October 15, 2024. [Online]. Available: /statistics/1549945/adoption-of-technology-in-farming-worldwide-by-region/
