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Share of sports bettors using AI tools to help them make gambling-related decisions in Great Britain as of August 2025, by age

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Source

In cooperation with
Release date

August 2025

Region

United Kingdom (Great Britain)

Survey time period

August 2025

Supplementary notes

The source did not reveal its methodology or survey count.

Survey respondents were asked if they had used an AI tool in the past year to make gambling-related decisions. This could involve using AI to select a gambling platform or decide which bet to make.

Figures may not add up to 100 percent due to rounding.

Citation formats

Share of sports bettors utilizing AI when gambling in Great Britain 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2026

During a survey held in August 2025, ** percent of sports bettors aged 18 to 34 years old in Great Britain said they had used AI tools to help them make decisions when gambling. Meanwhile, only **** percent of sports bettors aged over 55 years old said they utilized AI when gambling.

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