The source adds the following information: "The real average annual rate of return for S&P 500 stocks was 8.65 percent, but the nominal rate was 11.66 percent."
* S&P 500 (Standard & Poor's 500) corresponds to a stock market index comprising the 500 largest publicly traded American companies.
Citation formats
Birkin Bag: Comparison of the Average Annual Return with Other Investments 1980-2015
This statistic illustrates the average annual return rate of the Birkin bag from the luxury brand Hermès compared to different investment methods such as gold and the S&P 500 worldwide between 1980 and 2015. Investing in gold yielded an average return rate of about 2 percent, compared to a return rate of over 14 percent for a Birkin bag.
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Baghunter. (January 8, 2016). Average annual return rate of a Hermès Birkin bag, gold, and the S&P 500 index worldwide between 1980 and 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1638688/hermes-and-its-birkin-bag-annual-return-rate-worldwide-2015/
Baghunter. "Average annual return rate of a Hermès Birkin bag, gold, and the S&P 500 index worldwide between 1980 and 2015." Chart. January 8, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1638688/hermes-and-its-birkin-bag-annual-return-rate-worldwide-2015/
Baghunter. (2016). Average annual return rate of a Hermès Birkin bag, gold, and the S&P 500 index worldwide between 1980 and 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1638688/hermes-and-its-birkin-bag-annual-return-rate-worldwide-2015/
Baghunter. "Average Annual Return Rate of a Hermès Birkin Bag, Gold, and The S&p 500 Index Worldwide between 1980 and 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jan 2016, /statistics/1638688/hermes-and-its-birkin-bag-annual-return-rate-worldwide-2015/
Baghunter, Average annual return rate of a Hermès Birkin bag, gold, and the S&P 500 index worldwide between 1980 and 2015 ÌÇÐÄÆƽâ°æ, /statistics/1638688/hermes-and-its-birkin-bag-annual-return-rate-worldwide-2015/ (last visited July 29, 2026)
Average annual return rate of a Hermès Birkin bag, gold, and the S&P 500 index worldwide between 1980 and 2015 [Graph], Baghunter, January 8, 2016. [Online]. Available: /statistics/1638688/hermes-and-its-birkin-bag-annual-return-rate-worldwide-2015/
