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E-commerce obstacles faced in Africa as of July 2020

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Release date

August 2020

Region

Africa

Survey time period

June 16 to July 20, 2020

Number of respondents

206 respondents

Method of interview

Online survey

Supplementary notes

This statistic cover all 54 African countries.

Region coverage share:
Northern Africa: 6 percent
Western Africa: 27 percent
Central Africa:12 percent
Southern Africa: 34 percent


Company size coverage: Micro (1-10): 45 percent
Small (11-50): 24 percent
Medium (51-250): 17 percent
Large (>250): 14 percent

Citation formats

E-commerce obstacles faced in Africa 2020

Published by Zeynep Dierks, Jul 19, 2021
Based on an online survey carried out between June and July 2020, ** percent of the African businesses that took part in the study considered internet connection as their major obstacle to improving revenue from e-commerce. Moreover, some ** percent reported that payment gateway constrained e-commerce, while ** percent claimed that logistical problems were the barrier to their integration into the online market.
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