all households in the peninsula, Balearic Islands, and Canary Islands, excluding Ceuta and Melilla
Supplementary notes
The data were collected from the "Household Food Consumption Panel," a study by the Ministry of Agriculture, Fisheries and Food included in the National Statistical Plan and prepared based on data provided by the company Taylor Nelson Sofres SAU.
The source adds the following information:
"Traditional stores: fishmongers, butcher shops, delicatessens, dairies, herbalists, frozen food stores, markets and plazas, bakeries, bars, wineries, pharmacies, greengrocers, fruit shops, food and grocery stores.
Other channels: canteens, cooperatives, home delivery, flea markets, self-consumption, direct purchases from producers, others (including e-commerce)."
* The e-commerce category is detailed but its figure is included within "other channels," therefore the result without online sales data already sums to 100 percentage points.
Citation formats
Market share in olive oil marketing in Spain in 2024
The supermarket was the commercial channel where the majority of olive oil sales by Spanish households occurred in 2024, with a market share of over ** percent. Meanwhile, approximately *** percent of the total sales of this type of oil were made through e-commerce establishments.
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Ministry of Agriculture, Food and Environment. (June 30, 2025). Percentage of olive oil sales in the different distribution channels in Spain in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1635397/market-share-in-the-marketing-of-olive-oil-in-spain/
Ministry of Agriculture, Food and Environment. "Percentage of olive oil sales in the different distribution channels in Spain in 2024." Chart. June 30, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1635397/market-share-in-the-marketing-of-olive-oil-in-spain/
Ministry of Agriculture, Food and Environment. (2025). Percentage of olive oil sales in the different distribution channels in Spain in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1635397/market-share-in-the-marketing-of-olive-oil-in-spain/
Ministry of Agriculture, Food and Environment. "Percentage of Olive Oil Sales in The Different Distribution Channels in Spain in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2025, /statistics/1635397/market-share-in-the-marketing-of-olive-oil-in-spain/
Ministry of Agriculture, Food and Environment, Percentage of olive oil sales in the different distribution channels in Spain in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1635397/market-share-in-the-marketing-of-olive-oil-in-spain/ (last visited August 05, 2026)
Percentage of olive oil sales in the different distribution channels in Spain in 2024 [Graph], Ministry of Agriculture, Food and Environment, June 30, 2025. [Online]. Available: /statistics/1635397/market-share-in-the-marketing-of-olive-oil-in-spain/