Average time spent on leading social media and video streaming platforms (VSP) per day among adults in the United Kingdom (UK) in May 2025
(in minutes)
Characteristic
May 2023
May 2024
May 2025
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As of May 2025, adults aged 18 or older in the United Kingdom spent an average of ** minutes on the video streaming platform YouTube per day. The average time spent on YouTube has increased compared to the survey period in the previous year.
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Ofcom. (December 10, 2025). Average time spent on leading social media and video streaming platforms (VSP) per day among adults in the United Kingdom (UK) in May 2025 (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1626537/uk-time-spent-on-social-media-apps-per-day-among-adults/
Ofcom. "Average time spent on leading social media and video streaming platforms (VSP) per day among adults in the United Kingdom (UK) in May 2025 (in minutes)." Chart. December 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1626537/uk-time-spent-on-social-media-apps-per-day-among-adults/
Ofcom. (2025). Average time spent on leading social media and video streaming platforms (VSP) per day among adults in the United Kingdom (UK) in May 2025 (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1626537/uk-time-spent-on-social-media-apps-per-day-among-adults/
Ofcom. "Average Time Spent on Leading Social Media and Video Streaming Platforms (Vsp) per Day among Adults in The United Kingdom (Uk) in May 2025 (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Dec 2025, /statistics/1626537/uk-time-spent-on-social-media-apps-per-day-among-adults/
Ofcom, Average time spent on leading social media and video streaming platforms (VSP) per day among adults in the United Kingdom (UK) in May 2025 (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1626537/uk-time-spent-on-social-media-apps-per-day-among-adults/ (last visited July 31, 2026)
Average time spent on leading social media and video streaming platforms (VSP) per day among adults in the United Kingdom (UK) in May 2025 (in minutes) [Graph], Ofcom, December 10, 2025. [Online]. Available: /statistics/1626537/uk-time-spent-on-social-media-apps-per-day-among-adults/
