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Share of adults who were very or somewhat comfortable discussing aesthetic treatments with others worldwide in 2024, by world region

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Release date

January 2025

Region

Worldwide, Brazil, Canada, China, Colombia, Costa Rica, France, Germany, Italy, South Korea, Mexico, Spain, Thailand, United Arab Emirates, United Kingdom, United States

Survey time period

September 23 to October 8, 2024

Number of respondents

15,000 from 15 countries

Age group

21-75 years

Special properties

Among respondents who have either had an aesthetic treatment or are open to having one

Method of interview

Online survey

Supplementary notes

Original question: "How comfortable are you discussing aesthetic treatments with others?" 

Each region included the following countries:

North America: United States, Canada
Latin America: Brazil, Colombia, Costa Rica, Mexico
APAC (Asia, Pacific): China, South Korea, Thailand
EMEA (Europe, Middle East, Africa): France, Germany, Italy, Spain, UK, UAE

Citation formats

Adults who were comfortable discussing cosmetic treatment with others worldwide 2024

Published by Jenny Yang, Sep 25, 2025

According to a worldwide survey from 2024, over **** of respondents were very or somewhat comfortable discussing aesthetic treatments with others. Despite all respondents having had or being open to cosmetic procedures, nearly **** were still uncomfortable being open about it.

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