Worldwide, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Netherlands, Philippines, Saudi Arabia, South Africa, Sweden, Turkey, United Kingdom, United States
Survey time period
November & December 2023
Number of respondents
14,673 respondents
Age group
18-64 years
Method of interview
Online survey
Supplementary notes
Includes 20 countries: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Saudi Arabia, Mexico, the Netherlands, the Philippines, South Africa, Sweden, Turkey, the United States, and the United Kingdom.
Citation formats
Women who would give up a year of life for ideal appearance/body size worldwide 2023
According to a survey carried out in ** countries in 2023, at least a ** of women would give up one year or more of their life to achieve their ideal appearance or body size. Concerningly, in countries like India and China, the share of women who would trade their lifespan for beauty exceeded ****.
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Edelman Data & Intelligence, & Various sources (Dove). (April 1, 2024). Share of women who would give up one year or more of their life to achieve their ideal appearance or body size worldwide in 2023, by select countries [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1623818/trading-lifespan-for-beauty-among-women-worldwide/
Edelman Data & Intelligence, und Various sources (Dove). "Share of women who would give up one year or more of their life to achieve their ideal appearance or body size worldwide in 2023, by select countries." Chart. April 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1623818/trading-lifespan-for-beauty-among-women-worldwide/
Edelman Data & Intelligence, Various sources (Dove). (2024). Share of women who would give up one year or more of their life to achieve their ideal appearance or body size worldwide in 2023, by select countries. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1623818/trading-lifespan-for-beauty-among-women-worldwide/
Edelman Data & Intelligence, and Various sources (Dove). "Share of Women Who Would Give up One Year or More of Their Life to Achieve Their Ideal Appearance or Body Size Worldwide in 2023, by Select Countries." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2024, /statistics/1623818/trading-lifespan-for-beauty-among-women-worldwide/
Edelman Data & Intelligence & Various sources (Dove), Share of women who would give up one year or more of their life to achieve their ideal appearance or body size worldwide in 2023, by select countries ÌÇÐÄÆƽâ°æ, /statistics/1623818/trading-lifespan-for-beauty-among-women-worldwide/ (last visited August 05, 2026)
Share of women who would give up one year or more of their life to achieve their ideal appearance or body size worldwide in 2023, by select countries [Graph], Edelman Data & Intelligence, & Various sources (Dove), April 1, 2024. [Online]. Available: /statistics/1623818/trading-lifespan-for-beauty-among-women-worldwide/
