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Price range consumers are willing to pay for ceremonial grade matcha in Indonesia as of May 2025

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Source

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Release date

July 2025

Region

Indonesia

Survey time period

May 8 to 12, 2025

Number of respondents

1,403 respondents

Special properties

among respondents who were matcha drinkers

Method of interview

Online survey

Supplementary notes

Survey question: "How much would you be willing to pay for one serving of ceremonial matcha beverage?"

One thousand Indonesian rupiah is equal to approximately 0.061 U.S. dollars and 0.052 euros as of September 2025.

Citation formats

Price range consumers are willing to pay for ceremonial matcha in Indonesia 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 10, 2025

According to a 2025 survey conducted among matcha consumers in Indonesia, around ** percent of respondents were willing to pay just up to 40,000 Indonesian rupiah for high-quality ceremonial grade matcha. In comparison,  percent of respondents indicated that they were willing to pay more than 150,000 Indonesian rupiah.

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