The survey question was phrased as: "Which of the following sources of recommendation would impact your decision to try new health-related products or services?"
Multiple answers were allowed.
The two generations discussed here are Millennials (1981–1996) and Generation Z (1997–2012).
Citation formats
Channels of receiving health advices among the younger generation in China 2024
According to a 2024 survey conducted in China, the younger generation primarily received health suggestions from ***, with ** percent of respondents citing this source. Other important channels for advice on well-being, nutrition, fitness, and mental health included **** and *.
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McKinsey & Company. (July 2, 2025). Major channels of getting health-related suggestions among the younger generation in China in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1619881/china-channels-of-getting-health-suggestions/
McKinsey & Company. "Major channels of getting health-related suggestions among the younger generation in China in 2024." Chart. July 2, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1619881/china-channels-of-getting-health-suggestions/
McKinsey & Company. (2025). Major channels of getting health-related suggestions among the younger generation in China in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1619881/china-channels-of-getting-health-suggestions/
McKinsey & Company. "Major Channels of Getting Health-related Suggestions among The Younger Generation in China in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jul 2025, /statistics/1619881/china-channels-of-getting-health-suggestions/
McKinsey & Company, Major channels of getting health-related suggestions among the younger generation in China in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1619881/china-channels-of-getting-health-suggestions/ (last visited August 01, 2026)
Major channels of getting health-related suggestions among the younger generation in China in 2024 [Graph], McKinsey & Company, July 2, 2025. [Online]. Available: /statistics/1619881/china-channels-of-getting-health-suggestions/