all markets presents the 12 international market aggregate, including China, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, United Kingdom, and the United States
Supplementary notes
Australia's financial years run from July to June of the following year. For example, FY 2017 starts on July 1, 2016, and ends on June 30, 2017.
Citation formats
Key positive associations with Australia among international visitors FY 2025
In a 2025 survey conducted among international visitors regarding the things they associate positively with Australia as a travel destination, the Great Barrier Reef was the most positively viewed, at over ** percent of respondents. The Sydney Opera House and koalas were also in the top three things associated positively with Australia by international visitors. Spiders sat at the bottom of the ranking.
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Tourism Australia. (May 31, 2025). Leading things positively associated with Australia among international visitors in financial year 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1619611/australia-international-visitors-positive-associations-with-australia/
Tourism Australia. "Leading things positively associated with Australia among international visitors in financial year 2025." Chart. May 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1619611/australia-international-visitors-positive-associations-with-australia/
Tourism Australia. (2025). Leading things positively associated with Australia among international visitors in financial year 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1619611/australia-international-visitors-positive-associations-with-australia/
Tourism Australia. "Leading Things Positively Associated with Australia among International Visitors in Financial Year 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2025, /statistics/1619611/australia-international-visitors-positive-associations-with-australia/
Tourism Australia, Leading things positively associated with Australia among international visitors in financial year 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619611/australia-international-visitors-positive-associations-with-australia/ (last visited July 31, 2026)
Leading things positively associated with Australia among international visitors in financial year 2025 [Graph], Tourism Australia, May 31, 2025. [Online]. Available: /statistics/1619611/australia-international-visitors-positive-associations-with-australia/
