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Percentage of Gen Z consumers in the United States who bought select dietary supplements in the past six months as of 2025

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Source

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Release date

February 2025

Region

North America, United States

Survey time period

February 2, 2025

Age group

18 years and older

Supplementary notes

Original question: "Which, if any, of the following dietary supplements (e.g. vitamins, proteins, probiotics) have you purchased in the last 6 months? Please select all that apply."

Citation formats

Dietary supplements bought by Gen Z in the U.S. in the past six months as of 2025

Published by
Conor Stewart,
May 20, 2025

A survey of Gen Z consumers in the United States from February 2025 found that 48 percent had bought vitamins in the past 6 months, while 24 percent had purchased proteins and amino acids. Only 31 percent of Gen Z respondents reported not buying any dietary supplements in the last 6 months.

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Topics

The health of Gen Z in the United StatesGeneration Z food consumption in the U.S.Gen Z alcohol consumption in the U.S.Generation Z in the United StatesGen Z and healthcare in the U.S.
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