among online gamers who made in-game purchases within the previous six months
Method of interview
Online survey
Supplementary notes
Original question: "Why did you decide to make the in-game purchases?"
Number of respondents: China: 1,796;Â Hong Kong: 727; Indonesia: 5,026; India: 12,942; Japan: 61; South Korea: 1,043; Malaysia: 3,344; the Philippines: 4,126; Singapore: 1,069; Thailand: 5,350; Taiwan: 2,327; and Vietnam: 1,241.
Figures do not sum up to 100% due to rounding.
Citation formats
Reasons for in-game purchases among online gamers APAC 2025, by country
According to a survey by in January 2025, about ** percent of respondents from Vietnam stated that they decided to make in-game purchases because of the reasonable price. In comparison, around ** percent of respondents from Japan made in-game purchases because they wanted to improve the optics of their games.
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Rakuten Insight. (March 26, 2025). Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
Rakuten Insight. "Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
Rakuten Insight. (2025). Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
Rakuten Insight. "Reasons for Making Recent In-game Purchases among Online Gamers in The Asia-pacific Region as of January 2025, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
Rakuten Insight, Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1612479/apac-reasons-for-in-game-purchases-by-country/ (last visited August 02, 2026)
Reasons for making recent in-game purchases among online gamers in the Asia-Pacific region as of January 2025, by country or territory [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1612479/apac-reasons-for-in-game-purchases-by-country/
