In 2024, Alibaba's e-commerce platforms Taobao and Tmall were estimated to have approximately * annual active buyers, a slight increase from the previous year. Alibaba's customer growth has slowed in recent years due to fierce competition from social commerce and live commerce retailers.
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Sina.com.cn. (March 25, 2025). Annual active customers of Alibaba's e-commerce platforms Taobao and Tmall from 2019 to 2021, with estimates until 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1608704/alibabas-annual-active-customers/
Sina.com.cn. "Annual active customers of Alibaba's e-commerce platforms Taobao and Tmall from 2019 to 2021, with estimates until 2024 (in millions)." Chart. March 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1608704/alibabas-annual-active-customers/
Sina.com.cn. (2025). Annual active customers of Alibaba's e-commerce platforms Taobao and Tmall from 2019 to 2021, with estimates until 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1608704/alibabas-annual-active-customers/
Sina.com.cn. "Annual Active Customers of Alibaba's E-commerce Platforms Taobao and Tmall from 2019 to 2021, with Estimates until 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2025, /statistics/1608704/alibabas-annual-active-customers/
Sina.com.cn, Annual active customers of Alibaba's e-commerce platforms Taobao and Tmall from 2019 to 2021, with estimates until 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1608704/alibabas-annual-active-customers/ (last visited July 16, 2026)
Annual active customers of Alibaba's e-commerce platforms Taobao and Tmall from 2019 to 2021, with estimates until 2024 (in millions) [Graph], Sina.com.cn, March 25, 2025. [Online]. Available: /statistics/1608704/alibabas-annual-active-customers/
