In 2024, in tech, media & telecom industry, the function that used generative AI applications the most was IT with ** percent. Moreover, Product development ranked second with ** percent using generative AI apps.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Deloitte. (January 14, 2025). Most advanced generative artificial intelligence (AI) initiatives in tech, media & telecom industry worldwide in 2024, by function [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1607071/genai-use-in-tech-media-telecom-global/
Deloitte. "Most advanced generative artificial intelligence (AI) initiatives in tech, media & telecom industry worldwide in 2024, by function." Chart. January 14, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1607071/genai-use-in-tech-media-telecom-global/
Deloitte. (2025). Most advanced generative artificial intelligence (AI) initiatives in tech, media & telecom industry worldwide in 2024, by function. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1607071/genai-use-in-tech-media-telecom-global/
Deloitte. "Most Advanced Generative Artificial Intelligence (Ai) Initiatives in Tech, Media & Telecom Industry Worldwide in 2024, by Function." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jan 2025, /statistics/1607071/genai-use-in-tech-media-telecom-global/
Deloitte, Most advanced generative artificial intelligence (AI) initiatives in tech, media & telecom industry worldwide in 2024, by function ÌÇÐÄÆÆ½â°æ, /statistics/1607071/genai-use-in-tech-media-telecom-global/ (last visited July 20, 2026)
Most advanced generative artificial intelligence (AI) initiatives in tech, media & telecom industry worldwide in 2024, by function [Graph], Deloitte, January 14, 2025. [Online]. Available: /statistics/1607071/genai-use-in-tech-media-telecom-global/