In 2024, Montenegro ranked first by average revenue per user in the e-commerce market among the 5 countries presented in the ranking. Montenegro's average revenue per user amounted to *** U.S. dollars, while North Macedonia and Albania, the second and third countries, had records amounting to *** U.S. dollars and * U.S. dollars, respectively.
Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆƽâ°æ page on eCommerce.
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ÌÇÐÄÆƽâ°æ. (September 1, 2025). Revenue per user of e-commerce in the Western Balkans from 2017 to 2029, by selected country (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1553533/western-balkans-e-commerce-arpu-by-region/
ÌÇÐÄÆƽâ°æ. "Revenue per user of e-commerce in the Western Balkans from 2017 to 2029, by selected country (in U.S. dollars)." Chart. September 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1553533/western-balkans-e-commerce-arpu-by-region/
ÌÇÐÄÆƽâ°æ. (2025). Revenue per user of e-commerce in the Western Balkans from 2017 to 2029, by selected country (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1553533/western-balkans-e-commerce-arpu-by-region/
ÌÇÐÄÆƽâ°æ. "Revenue per User of E-commerce in The Western Balkans from 2017 to 2029, by Selected Country (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2025, /statistics/1553533/western-balkans-e-commerce-arpu-by-region/
ÌÇÐÄÆƽâ°æ, Revenue per user of e-commerce in the Western Balkans from 2017 to 2029, by selected country (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1553533/western-balkans-e-commerce-arpu-by-region/ (last visited July 15, 2026)
Revenue per user of e-commerce in the Western Balkans from 2017 to 2029, by selected country (in U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, September 1, 2025. [Online]. Available: /statistics/1553533/western-balkans-e-commerce-arpu-by-region/
