According to a survey conducted in Gulf Cooperation Council (GCC) in 2023, the business function most successful at adopting artificial intelligence was that of marketing and sales, as indicated by about a third of the respondents. In comparison, ** percent of the surveyed executives said that they have adopted AI in research and development functions.
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McKinsey & Company. (May 29, 2023). Share of AI adoption among businesses in the Gulf Cooperation Council (GCC) in 2023, by business function [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1550615/gcc-share-of-ai-adoption-by-business-function/
McKinsey & Company. "Share of AI adoption among businesses in the Gulf Cooperation Council (GCC) in 2023, by business function." Chart. May 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1550615/gcc-share-of-ai-adoption-by-business-function/
McKinsey & Company. (2023). Share of AI adoption among businesses in the Gulf Cooperation Council (GCC) in 2023, by business function. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1550615/gcc-share-of-ai-adoption-by-business-function/
McKinsey & Company. "Share of Ai Adoption among Businesses in The Gulf Cooperation Council (Gcc) in 2023, by Business Function." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2023, /statistics/1550615/gcc-share-of-ai-adoption-by-business-function/
McKinsey & Company, Share of AI adoption among businesses in the Gulf Cooperation Council (GCC) in 2023, by business function ÌÇÐÄÆƽâ°æ, /statistics/1550615/gcc-share-of-ai-adoption-by-business-function/ (last visited July 26, 2026)
Share of AI adoption among businesses in the Gulf Cooperation Council (GCC) in 2023, by business function [Graph], McKinsey & Company, May 29, 2023. [Online]. Available: /statistics/1550615/gcc-share-of-ai-adoption-by-business-function/
