In 2023, the ad spending of computer software publishers in the United States was the highest on internet media, reaching a value of *** billion U.S. dollars. In contrast, cinema ranked last across all considered media, only amounting to *** million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of passenger car manufacturers and ad spending of cable television stations.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Nielsen. (November 28, 2024). Computer software publishers advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1538809/computer-software-publishers-ad-spend-by-medium-us/
Nielsen. "Computer software publishers advertising spending in the United States in 2023, by medium (in million U.S. dollars)." Chart. November 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1538809/computer-software-publishers-ad-spend-by-medium-us/
Nielsen. (2024). Computer software publishers advertising spending in the United States in 2023, by medium (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1538809/computer-software-publishers-ad-spend-by-medium-us/
Nielsen. "Computer Software Publishers Advertising Spending in The United States in 2023, by Medium (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Nov 2024, /statistics/1538809/computer-software-publishers-ad-spend-by-medium-us/
Nielsen, Computer software publishers advertising spending in the United States in 2023, by medium (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1538809/computer-software-publishers-ad-spend-by-medium-us/ (last visited July 23, 2026)
Computer software publishers advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph], Nielsen, November 28, 2024. [Online]. Available: /statistics/1538809/computer-software-publishers-ad-spend-by-medium-us/
