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As of the 2025 fiscal year, Microsoft Corporation spent around ** billion U.S. dollars on sales and marketing—the company’s highest annual expenditure to date. In the past decade, Microsoft has slowly increased sales and marketing spending, with the annual figure rising by more than *** billion U.S. dollars during that time. Microsoft also spends heavily on research and development.

Microsoft Corporation

Founded by Bill Gates and Paul Allen in 1975, Microsoft has since grown into one of the most successful tech firms in the world and has experienced decades of continued success. The company’s famous Windows operating system, its lines of consumer electronics, and its popular software packages such as Microsoft Office have become widely popular for both business and personal usage. Continuously innovating and adapting, Microsoft has come to offer different cloud computing services and its intelligence cloud segment has become the biggest revenue earner for the company. Microsoft's cloud offerings include Azure, the infrastructure platform, and Office 365, the collaboration suite.

Tech Industry

As technology becomes further integrated into nearly all aspects of daily life, companies such as Apple, Alphabet, and Microsoft have grown into some of the most powerful entities in the world. Spending in the IT industry alone amounts to trillions of dollars each year, meaning that these tech giants are well-positioned for continued success.