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The average price of a new Dacia car increased from  euros in 1995 to * euros in 2024.

Dacia’s market position in Europe

Dacia has consistently strengthened its market presence in Europe, with its models among the best-selling cars in 2024. The Dacia Sandero achieved over ** new registrations, making it the most popular passenger car in Europe. The Dacia Duster followed with ** units sold, placing it in the top ten. In terms of market share, Portugal stood out as Dacia’s strongest market in 2024, with the brand accounting for *** percent of private car sales. Alongside these successes, monthly sales in Romania demonstrated resilience, with July 2025 marking a peak of units, contributing to * new Dacia registrations in the first seven months of that year. 

Dacia’s production and workforce

The company also remains a significant player in Romania’s automotive industry. In 2024, Dacia manufactured approximately**0 vehicles, accounting for around ** percent of the total. This production strength has been paired with fluctuations in employment, as Dacia recorded * employees in 2024. Despite the reduction in staff, Dacia achieved its highest revenue in 2024, amounting to **** billion Romanian lei, underscoring the brand’s efficiency and profitability. Additionally, Dacia’s role in expanding internationally was highlighted by its sales growth in markets such as Czechia, where sales increased by **** percent, and Morocco, which recorded a **** percent growth, demonstrating its global reach beyond European borders.