In 2023, 100 stakeholders across six continents participated in a consultation addressing developments on chemical usage and circularity within the fashion industry. Nearly **** of the surveyed shared that they are currently working on removing all messages that encourage unnecessary purchases by 2025.
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Global Fashion Agenda. (November 29, 2023). Share of brands that aim to eradicate messaging encouraging unnecessary consumption across the textile value chain by 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1500433/global-fashion-brands-eradicating-unnecessary-overconsumption/
Global Fashion Agenda. "Share of brands that aim to eradicate messaging encouraging unnecessary consumption across the textile value chain by 2025." Chart. November 29, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1500433/global-fashion-brands-eradicating-unnecessary-overconsumption/
Global Fashion Agenda. (2023). Share of brands that aim to eradicate messaging encouraging unnecessary consumption across the textile value chain by 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1500433/global-fashion-brands-eradicating-unnecessary-overconsumption/
Global Fashion Agenda. "Share of Brands That Aim to Eradicate Messaging Encouraging Unnecessary Consumption across The Textile Value Chain by 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Nov 2023, /statistics/1500433/global-fashion-brands-eradicating-unnecessary-overconsumption/
Global Fashion Agenda, Share of brands that aim to eradicate messaging encouraging unnecessary consumption across the textile value chain by 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1500433/global-fashion-brands-eradicating-unnecessary-overconsumption/ (last visited July 27, 2026)
Share of brands that aim to eradicate messaging encouraging unnecessary consumption across the textile value chain by 2025 [Graph], Global Fashion Agenda, November 29, 2023. [Online]. Available: /statistics/1500433/global-fashion-brands-eradicating-unnecessary-overconsumption/