According to a 2024 study, Marrakech was expected to report the highest increase in number of tourist visits per square kilometers from 2023 to 2030 among the selected global destinations. Over that period, the tourism density in the Moroccan city was projected to rise by ** percent. Amsterdam in the Netherlands and Dubrovnik in Croatia followed in the ranking, with growth forecast to total ** percent and ** percent, respectively.
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McKinsey & Company. (May 27, 2024). Forecast percentage change in the number of tourist visits per square kilometer in selected destinations worldwide from 2023 to 2030 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1493369/forecast-change-tourist-visits-per-square-km-destinations-worldwide/
McKinsey & Company. "Forecast percentage change in the number of tourist visits per square kilometer in selected destinations worldwide from 2023 to 2030." Chart. May 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1493369/forecast-change-tourist-visits-per-square-km-destinations-worldwide/
McKinsey & Company. (2024). Forecast percentage change in the number of tourist visits per square kilometer in selected destinations worldwide from 2023 to 2030. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1493369/forecast-change-tourist-visits-per-square-km-destinations-worldwide/
McKinsey & Company. "Forecast Percentage Change in The Number of Tourist Visits per Square Kilometer in Selected Destinations Worldwide from 2023 to 2030." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2024, /statistics/1493369/forecast-change-tourist-visits-per-square-km-destinations-worldwide/
McKinsey & Company, Forecast percentage change in the number of tourist visits per square kilometer in selected destinations worldwide from 2023 to 2030 ÌÇÐÄÆƽâ°æ, /statistics/1493369/forecast-change-tourist-visits-per-square-km-destinations-worldwide/ (last visited July 28, 2026)
Forecast percentage change in the number of tourist visits per square kilometer in selected destinations worldwide from 2023 to 2030 [Graph], McKinsey & Company, May 27, 2024. [Online]. Available: /statistics/1493369/forecast-change-tourist-visits-per-square-km-destinations-worldwide/
