Colombia's fintech landscape is evolving rapidly, with a growing focus on serving underbanked individuals. As of early 2024, **** percent of Colombian fintechs targeted people with only one financial product, making this the largest market segment. However, when considering both business-to-business and business-to-consumer models, more than half of fintech solutions were aimed at companies and small and medium-sized enterprises (SMEs).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Finnovista. (June 14, 2024). Share of fintechs in Colombia in 2024, by target market [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1488655/colombia-fintech-distribution-target-market/
Finnovista. "Share of fintechs in Colombia in 2024, by target market." Chart. June 14, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1488655/colombia-fintech-distribution-target-market/
Finnovista. (2024). Share of fintechs in Colombia in 2024, by target market. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1488655/colombia-fintech-distribution-target-market/
Finnovista. "Share of Fintechs in Colombia in 2024, by Target Market." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jun 2024, /statistics/1488655/colombia-fintech-distribution-target-market/
Finnovista, Share of fintechs in Colombia in 2024, by target market ÌÇÐÄÆÆ½â°æ, /statistics/1488655/colombia-fintech-distribution-target-market/ (last visited July 26, 2026)
Share of fintechs in Colombia in 2024, by target market [Graph], Finnovista, June 14, 2024. [Online]. Available: /statistics/1488655/colombia-fintech-distribution-target-market/