A 2024 survey revealed that *** percent of consumers worldwide would be willing to pay more than ** percent more to stay at sustainable hotels. In contrast, the largest share of the survey sample, ** percent, said they would not pay more for sustainable hotels.
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YouGov. (April 10, 2024). Willingness of consumers to pay more for sustainable hotels worldwide as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1482151/paying-more-sustainable-hotels-worldwide/
YouGov. "Willingness of consumers to pay more for sustainable hotels worldwide as of January 2024." Chart. April 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1482151/paying-more-sustainable-hotels-worldwide/
YouGov. (2024). Willingness of consumers to pay more for sustainable hotels worldwide as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1482151/paying-more-sustainable-hotels-worldwide/
YouGov. "Willingness of Consumers to Pay More for Sustainable Hotels Worldwide as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2024, /statistics/1482151/paying-more-sustainable-hotels-worldwide/
YouGov, Willingness of consumers to pay more for sustainable hotels worldwide as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1482151/paying-more-sustainable-hotels-worldwide/ (last visited July 25, 2026)
Willingness of consumers to pay more for sustainable hotels worldwide as of January 2024 [Graph], YouGov, April 10, 2024. [Online]. Available: /statistics/1482151/paying-more-sustainable-hotels-worldwide/
