A 2024 survey revealed that percent of consumers from the APAC region would be willing to pay more than ** percent more for sustainable hotels. Meanwhile, **** percent of consumers in both the EMEA and AMERS regions would be willing to pay more than ** percent for sustainable hotels.Â
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YouGov. (April 10, 2024). Willingness to pay more for sustainable hotels worldwide as of January 2024, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
YouGov. "Willingness to pay more for sustainable hotels worldwide as of January 2024, by region ." Chart. April 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
YouGov. (2024). Willingness to pay more for sustainable hotels worldwide as of January 2024, by region . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
YouGov. "Willingness to Pay More for Sustainable Hotels Worldwide as of January 2024, by Region ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2024, /statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
YouGov, Willingness to pay more for sustainable hotels worldwide as of January 2024, by region ÌÇÐÄÆƽâ°æ, /statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/ (last visited July 30, 2026)
Willingness to pay more for sustainable hotels worldwide as of January 2024, by region [Graph], YouGov, April 10, 2024. [Online]. Available: /statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
