In 2023, the market based on online-to-offline (O2O) transaction value reached a size of approximately 172.74 trillion South Korean won. Over the last four years, the market grew annually by 11.4 percent on average.
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KISDI. (April 12, 2024). Market size of online-to-offline (O2O) commerce based on transaction value in South Korea from 2020 to 2023 (in trillion South Korean won) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1479117/south-korea-o2o-service-transaction-based-market-size/
KISDI. "Market size of online-to-offline (O2O) commerce based on transaction value in South Korea from 2020 to 2023 (in trillion South Korean won)." Chart. April 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1479117/south-korea-o2o-service-transaction-based-market-size/
KISDI. (2024). Market size of online-to-offline (O2O) commerce based on transaction value in South Korea from 2020 to 2023 (in trillion South Korean won). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1479117/south-korea-o2o-service-transaction-based-market-size/
KISDI. "Market Size of Online-to-offline (O2o) Commerce Based on Transaction Value in South Korea from 2020 to 2023 (in Trillion South Korean Won)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Apr 2024, /statistics/1479117/south-korea-o2o-service-transaction-based-market-size/
KISDI, Market size of online-to-offline (O2O) commerce based on transaction value in South Korea from 2020 to 2023 (in trillion South Korean won) ÌÇÐÄÆƽâ°æ, /statistics/1479117/south-korea-o2o-service-transaction-based-market-size/ (last visited July 28, 2026)
Market size of online-to-offline (O2O) commerce based on transaction value in South Korea from 2020 to 2023 (in trillion South Korean won) [Graph], KISDI, April 12, 2024. [Online]. Available: /statistics/1479117/south-korea-o2o-service-transaction-based-market-size/
