During a January 2024 survey in the United States, just over two-thirds of parents to Gen Alpha children stated that their child was interested in playing sports. This figure fell to 30 percent when it came to Gen Alpha showing interest in watching eSports.
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Morning Consult. (March 13, 2024). Interest in sports among Generation Alpha in the United States as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1478348/sport-interest-gen-alpha/
Morning Consult. "Interest in sports among Generation Alpha in the United States as of January 2024." Chart. March 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1478348/sport-interest-gen-alpha/
Morning Consult. (2024). Interest in sports among Generation Alpha in the United States as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1478348/sport-interest-gen-alpha/
Morning Consult. "Interest in Sports among Generation Alpha in The United States as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2024, /statistics/1478348/sport-interest-gen-alpha/
Morning Consult, Interest in sports among Generation Alpha in the United States as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478348/sport-interest-gen-alpha/ (last visited July 28, 2026)
Interest in sports among Generation Alpha in the United States as of January 2024 [Graph], Morning Consult, March 13, 2024. [Online]. Available: /statistics/1478348/sport-interest-gen-alpha/
