As of 2023, nearly 50 percent of adult internet users in Sweden were worried about what was real and what was fake on the internet. A similar share of users said they declined cookies on websites at least some of the time. Around three in ten said they were concerned about how companies might use their online information.
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Meltwater, & DataReportal, & GWI. (February 23, 2024). Attitudes toward online privacy and security in Sweden as of third quarter of 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1472878/sweden-data-privacy-attitudes/
Meltwater, und DataReportal, und GWI. "Attitudes toward online privacy and security in Sweden as of third quarter of 2023." Chart. February 23, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1472878/sweden-data-privacy-attitudes/
Meltwater, DataReportal, GWI. (2024). Attitudes toward online privacy and security in Sweden as of third quarter of 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1472878/sweden-data-privacy-attitudes/
Meltwater, and DataReportal, and GWI. "Attitudes toward Online Privacy and Security in Sweden as of Third Quarter of 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Feb 2024, /statistics/1472878/sweden-data-privacy-attitudes/
Meltwater & DataReportal & GWI, Attitudes toward online privacy and security in Sweden as of third quarter of 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1472878/sweden-data-privacy-attitudes/ (last visited July 15, 2026)
Attitudes toward online privacy and security in Sweden as of third quarter of 2023 [Graph], Meltwater, & DataReportal, & GWI, February 23, 2024. [Online]. Available: /statistics/1472878/sweden-data-privacy-attitudes/